COMPANY / STORIES
What we have learned about product images, one problem at a time.
Image
Image post-production is everything that happens to a product photograph after the shoot and before it goes live: cutting out, colour correction, retouching, shadows, and sizing for each place it will appear.
Image
A clipping path is a hand-drawn outline that cuts a product cleanly from its background, used for products with firm, smooth edges.
Image
Background removal isolates the product and places it on white, a brand colour or a transparent layer.
Image
Colour matching corrects a product image so it shows the garment as it really is, checked against a physical sample or an approved reference file.
Image
Jewellery retouching combines several focused frames into one sharp image, cleans dust and scratches from metal, controls reflections and keeps stones bright without making them look artificial.
Image
Fashion retouching cleans model and product shots so the garment is shown at its best: creases, lint and marks removed, fit and drape tidied, skin evened while keeping its real texture.
Image
Product retouching removes the dust, scratches, marks and stray reflections that a camera picks up on a product's surface, and tidies shape and hardware.
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A natural shadow keeps or rebuilds the real shadow from the shoot, a drop shadow is a soft shadow created beneath the product, and a reflection shadow mirrors the product on a glossy surface.
Image
Model retouching tidies the person in the image so attention stays on the clothes: flyaway hair, posture, fit and small marks are corrected, and skin is evened while keeping its texture.
Craft
Ghost mannequin editing combines two photographs of the same garment, one on the mannequin and one of the inside neck, into a single image where the garment keeps its shape but the mannequin is gone.
Motion
Product video post-production turns raw footage into short, clean clips for product pages, marketplaces and social: edited, cleaned, graded and exported to each platform's format.
Motion
A product page video should be short, clean and focused on the product: the best few seconds of movement, cleaned of distractions, looped smoothly and compressed so it loads quickly.
Motion
Social cut-downs are short versions of your product or campaign footage, reframed and re-edited for each channel: vertical for reels and stories, square or portrait for feeds.
Motion
A product turntable is a series of photographs taken as the product rotates, cleaned and joined so it can be spun on the product page.
Motion
Grading to match stills means adjusting the colour, contrast and white point of a video until the product looks the same as it does in the photographs on the same page.
Generated and rendered
Rendered and generated images are finished by hand to the same written standard as your photography: colour, scale, light, shadow and crop are corrected until they sit naturally beside photographed products.
Generated and rendered
3D product rendering creates product images from CAD files or 3D models instead of a photo shoot.
Generated and rendered
AI lifestyle variations place a real product, taken from your photography, into new generated scenes for campaigns, seasons and social content.
Generated and rendered
Provenance labelling records how each image was made, photographed, rendered or generated, and keeps that record with the file.
Standards
A catalogue stays consistent when its image rules are written down and every batch is checked against them before it goes live: crop and margins, background, shadow, colour and file naming.
Standards
Style guide ingestion reads your guidelines, or a set of images you approve, and turns them into precise production rules: crop and margins, background and cut-out, shadow angle and softness, colour, and file naming.
Standards
A catalogue audit reviews your live product images side by side and shows where they drift from each other: background, crop, shadow, colour and cut-out quality.
Solutions
A mixed-source catalogue looks like one brand when every image, whatever made it, is finished to the same written standard: one background, one crop, one shadow and colour matched to the real product.
Solutions
Often, yes.
Solutions
A studio sends its files at the end of the shoot day, a post-production partner edits them overnight to the studio's own presets and standard, and the finished files are ready before the client's morning.
Solutions
Once images are consistent, the next problems are usually operational: getting work in and out smoothly, keeping the store and marketplace listings in order, and producing creative for ads and social.
Craft
It looks like a garment worn by an invisible body. It is two photographs and a series of careful decisions.
Colour
Nearly right is what comes back. A customer cannot tell you the navy was slightly cool. They tell you by returning the garment.
Working together
Your working day ends. Ours carries the work through your night. What makes that handover work, and what breaks it.
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