Which formats can you deliver?

Vertical, square and portrait, sized to each channel's current specifications.

Can you add text and captions?

Yes, in your brand typefaces, from copy you supply.

Can you make several versions from one shoot?

Yes. That is what cut-downs are for.

Social cut-downs and reels from product footage

How do you turn product footage into social cut-downs and reels?

The short answer

Social cut-downs are short versions of your product or campaign footage, reframed and re-edited for each channel: vertical for reels and stories, square or portrait for feeds. They work when the product is clear in the first moments, the framing suits the format, and the look matches the rest of your brand.

What a cut-down is

It is not a shorter copy of the original. Each format crops differently, so the edit is rebuilt around what fits the frame: a vertical cut may follow the product more closely, while a square cut keeps more of the scene.

How it is done

We reframe each shot for the target format, re-time the edit for the channel, add simple text or labels in your typefaces if you want them, grade to your look and export to each platform's specification.

What we need from you

The footage, the channels and formats you need, your typefaces and any copy, and examples of social posts you like. Wide original footage gives more room to reframe.

Machines reframe, people choose

Automatic reframing is a useful first pass and we use it. An editor then checks every shot, because a tool will happily crop off a sleeve, a heel or the logo you wanted seen.

Why it matters

Social is often the first place a customer meets a product. Cut-downs that look like the rest of your brand make the step from a post to the product page feel natural.

How ALT FIX helps with this

We cut your footage into every social format you need, framed for each channel and graded to match your product pages.

Motion

Questions

Which formats can you deliver?: Vertical, square and portrait, sized to each channel's current specifications.
Can you add text and captions?: Yes, in your brand typefaces, from copy you supply.
Can you make several versions from one shoot?: Yes. That is what cut-downs are for.