Do you change body shape?

Only within the rules you set. By default we tidy posture and fit, not the person.

Can you keep tattoos and freckles?

Yes. Anything you list as must-keep is never touched.

Do you handle flyaway hair on white backgrounds?

Yes. It is one of the most common requests, and it is done by hand where it matters.

Model retouching for lookbooks and product pages

What is model retouching, and how do you keep it natural?

The short answer

Model retouching tidies the person in the image so attention stays on the clothes: flyaway hair, posture, fit and small marks are corrected, and skin is evened while keeping its texture. It stays natural when the rules are written down and applied the same way to every model and every shot.

What it covers

Hair: flyaways and stray strands tidied, especially against white backgrounds.
Posture and fit: a dropped shoulder or a pulled seam corrected so the garment hangs as designed.
Skin: temporary marks removed, real texture kept.
Continuity: the same model looking the same from one shot and one day to the next.

How it differs from fashion retouching

Fashion retouching is about the garment; model retouching is about the person wearing it. On most shoots both happen together, but the rules are different, and they should be written separately so neither drifts.

What we need from you

Your guidelines on what may and may not be changed, approved images from previous seasons, and anything specific to a model, such as tattoos or features that must stay exactly as they are.

AI for the first pass, an editor for the finish

Hair clean-up and simple skin work can be started with tools. An editor decides what stays, keeps the person recognisable, and checks the result against the rest of the season.

Why people still matter here

Customers compare themselves with the people in your images. Retouching that keeps the model real is kinder, more honest and better for returns.

How ALT FIX helps with this

We retouch models to your written rules, keep them natural and recognisable, and hold the same finish across lookbooks and product pages.

Image post-production

Questions

Do you change body shape?: Only within the rules you set. By default we tidy posture and fit, not the person.
Can you keep tattoos and freckles?: Yes. Anything you list as must-keep is never touched.
Do you handle flyaway hair on white backgrounds?: Yes. It is one of the most common requests, and it is done by hand where it matters.