Why product pages use video
A short clip shows what a still cannot: how a fabric moves, how a bag opens, how a shoe looks from every side. It answers questions a customer would otherwise ask, or return the product to find out.
What it covers
- Product clips: edited, cleaned and looped for the product page.
- Social cut-downs: vertical and square versions for each channel.
- Turntables: rotation frames joined into a smooth spin.
- Grading: colour matched to the stills on the same page.
- Delivery: sized and compressed for your store and each marketplace.
What we need from you
The raw footage, your stills or style guide for colour, the platforms the video is going to, and any brand typefaces for simple labels. We confirm formats and lengths before we start.
Tools for the timeline, a person for the look
Software speeds up the mechanical parts: conforming formats, first-pass cuts and stabilising. Choosing the moment a garment looks its best, and grading a clip until it sits beside the stills, is done by an editor.
The benefit of one standard
When video and stills come from different suppliers, they rarely match. Keeping both to one written standard means the product page reads as one piece of work.
How ALT FIX helps with this
We edit, grade and deliver product video to the same style guide as your stills, sized for every place it will appear.
MotionQuestions
- Do you shoot video?
- No. We edit the footage you or your studio shoot.
- Can you match the video to our photography?
- Yes. We grade video against the stills that sit beside it.
- Which formats do you deliver?
- Whatever your store, marketplaces and social channels need; we confirm them before we start.