COMPANY
Founded in Dhaka, 2018.
Learned by hand.
Post-production for fashion and e-commerce brands.
ALT FIX, reimagined. Our brand film.
ALT FIX, reimagined. Our brand film.
WHO WE ARE
A post-production team, trained by hand.
ALT FIX is a post-production company for fashion and e-commerce brands. Our editors trained by hand, masking, colour-matching and building ghost mannequins path by path, before generative tools existed.
Every image is worked to the client's own written style guide, whoever made it and however it was made. Our team works in rostered shifts across time zones: send at the end of your day, and open finished files at the start of your next.
HOW IT STARTED
We learned the craft the long way.
ALT FIX started in Dhaka in 2018 doing careful human retouching. There was no generative AI to lean on. Our editors learned the work path by path, layer by layer, garment by garment, because that was the only way it could be done.
When AI arrived, we did not have to reinvent ourselves around it. We already knew what a correct image looked like. So our editors took it up the way a craftsperson takes up a better tool: to remove the repetitive work, not the judgement.
The result is that we move faster than we did in 2018, and the work is held to the same standard it always was.
The judgement is human. The speed is new.
BY HAND FIRST
Paths drawn by hand. Colour judged by eye.
That is how the studio started, in Dhaka in 2018. So when AI tools arrived, we did not have to rebuild ourselves around them. We gave them the repetitive work and kept the judgement.
WHERE WE STAND
Not an AI company. Not against AI either.
- 01
Some studios lead with AI
Tools that promise automation invite comparison with software that costs very little and checks nothing.
- 02
Some refuse it
Editing everything by hand, however repetitive, is a shrinking position and a slower one.
- 03
We do the third thing
AI for the repetition, people for the judgement. That is how we have worked since AI arrived.
What we do
Post-production for fashion and e-commerce: image, motion, and generated and rendered work, held to your standard.
What we are not
- Not a discount editing service.
- Not an AI replacement.
- Not a generic outsourcing vendor.
THE PEOPLE
The people behind the work.
Every image we deliver is finished by a person on our team. Leadership, production and the editors who look after your standard.
More about how we work
Our journey
From hand-drawn paths to one standard for every source.
How we work
Brief once. Written rules, checked before anything leaves.
How we quote
No price list. What moves a price, and plain answers.
Team
The people who look after your standard.
Careers
Learn the craft by hand. Open roles and life on the floor.
Stories
Notes from the studio on craft, colour and working across time zones.
