What a good product clip shows
- How the fabric moves and falls.
- Details a still cannot show well: closures, linings, texture.
- The product from more than one angle.
- Fit on a model, where you shoot on-model.
How it is edited
We pick the strongest moments, trim to a short clip, stabilise where needed and clean distractions such as stray threads, clips and marks on the set. The clip is looped so the start and end meet without a jump, graded to match your stills and compressed for the page.
What we need from you
Raw footage, ideally with a few seconds either side of each move, your stills for colour, and the size and length your platform supports.
Where automation helps
Tools handle conforming, stabilising and export settings. A person chooses the moment, checks the loop and grades the colour, because those decide whether the clip helps sell the product.
How ALT FIX helps with this
We edit product clips that loop cleanly, match your stills and load quickly on every platform you sell on.
MotionQuestions
- How long should a product clip be?
- Short enough to watch without thinking about it; we set the length to each platform's guidance.
- Can you make the clip loop?
- Yes. We edit the start and end so the loop has no visible jump.
- Do you add music?
- Product page clips usually play silently; we add audio only if you supply it.