COMPANY / OUR JOURNEY
From the pen tool to one standard for every source.
How a hand-retouching studio in Dhaka became a post-production partner for images however they were made.
Timeline
01 / ORIGIN
2018: The hand pen tool.
ALT FIX is founded in Dhaka as a studio for hand masking and colour. Clipping paths are drawn anchor by anchor, skin texture is kept real, and colour is matched to the sample.
- Clipping paths
- Masking
- Colour
02 / INTEGRATION
2021: Multi-source pipeline.
The work grows beyond photography: 3D and CAD renders, product video and AI-generated images. New tools come in as assistants, and an editor checks every result.
- 3D rendering
- Video
- AI finishing
03 / TODAY
Today: The studio standard.
Every image, whether photographed, rendered or generated, is brought to the same written style guide. AI removes the repetition. A person makes every call on drape, colour and skin.
- One style guide
- Provenance labels
- A team rostered across time zones
The judgement is human. The speed is new.
The standard has held from the first hand-drawn path to the last generated image. Send us the one your current process gets wrong.
