What files do you need?

CAD files or 3D models, plus material references or samples.

Will customers be able to tell?

Finished well, renders sit naturally beside photography; we label each file by source either way.

Can you render every colourway?

Yes. That is one of the main reasons to render.

3D product rendering for e-commerce

When should you use 3D product rendering instead of photography?

The short answer

3D product rendering creates product images from CAD files or 3D models instead of a photo shoot. It suits products that exist before samples do, ranges with many variants, and hard goods with precise shapes; it works best when the renders are finished to the same standard as your photography.

When rendering makes sense

Before samples exist, for pre-orders and early marketing.
Large ranges of variants, where each colour or material would otherwise need its own shoot.
Hard goods with precise shapes: footwear soles, hardware, bags, jewellery settings.
Angles and details that are difficult to photograph.

How it is done

The model is prepared from your CAD files, materials are set to match the real product, and the product is lit and rendered at the angles your catalogue uses. The renders are then finished like photography: colour, shadow, crop and background to your rules.

What we need from you

CAD files or 3D models, material references or physical samples for colour and texture, and the angles and crops your catalogue uses.

Software renders, people judge

A render is only as believable as its materials and light. An editor compares every render with the real product or sample and corrects anything that looks too clean to be real.

How ALT FIX helps with this

We render from your files and finish every image to the same rules as your photography, so rendered and photographed products sit together.

Generated and rendered

Questions

What files do you need?: CAD files or 3D models, plus material references or samples.
Will customers be able to tell?: Finished well, renders sit naturally beside photography; we label each file by source either way.
Can you render every colourway?: Yes. That is one of the main reasons to render.