What if our guidelines are vague?

We fill the gaps from images you approve and check the result with you.

What happens when our look changes?

We update the rules with you and apply them from the next batch.

Turning your style guide into image production rules

How do you turn a brand style guide into rules for product images?

The short answer

Style guide ingestion reads your guidelines, or a set of images you approve, and turns them into precise production rules: crop and margins, background and cut-out, shadow angle and softness, colour, and file naming. Those rules are what every editor works to, so the result does not depend on who edits the image.

Why a brand book is not enough

Brand guidelines describe a look. Production needs measurements: where the product sits in the frame, how much space surrounds it, which white the background is, how soft the shadow is. Without them, two careful editors will still produce two different images.

How it is done

We read your guidelines and study approved images, measure what they have in common, and write it down as rules. You review the rules and a test batch edited to them. Once agreed, the rules travel with your account and are updated when your look changes.

What we need from you

Your guidelines, a set of images you consider right, and examples of images you do not want. If you have no written guide, the approved images are enough to start.

Measured by tools, decided by people

Tools help measure margins, positions and values across many images. Deciding which of those measurements is the brand, and which is an accident, is a judgement made with you.

How ALT FIX helps with this

We turn your guidelines or approved images into written rules, test them with you, and keep them up to date as your catalogue changes.

Standards

Questions

What if our guidelines are vague?: We fill the gaps from images you approve and check the result with you.
Do we get a copy of the rules?: Yes. They are yours.
What happens when our look changes?: We update the rules with you and apply them from the next batch.