What it fixes
- Dust, lint and fingerprints on surfaces.
- Scratches and scuffs from handling and sampling.
- Stray reflections of the studio, the camera or the photographer.
- Hardware: zips, buckles, studs and logos cleaned and straightened.
- Shape: dents in bags and creases in leather eased where they are not part of the design.
How it is done
Each image is cleaned at full size, area by area, then checked as a whole and against the rest of the range. Materials are treated differently: leather keeps its grain, suede its nap, patent its gloss and canvas its weave.
What we need from you
The original files, any notes on known faults in sample products, and a few approved images if you have a house look. If a sample is damaged beyond a believable fix, we tell you, so you can decide whether to reshoot.
Where tools help, and where they stop
Automatic tools remove simple dust and spots well. They do not know that a mark on leather is the grain, or that a reflection is what makes metal look like metal. An editor decides what stays.
Why it matters
The product page is the closest a customer gets to holding the product. Careful retouching shows it as it will arrive: clean and new, with its real materials intact.
How ALT FIX helps with this
We clean and retouch hard goods and accessories to one standard, keep real material texture, and flag any sample that needs a reshoot rather than a fix.
Image post-productionQuestions
- Do you keep the texture of leather and fabric?
- Yes. We clean the surface, not the material.
- Can you fix a damaged sample?
- Often; if a fix would not look believable, we tell you before we start.
- Do you retouch hardware and logos?
- Yes: zips, buckles and logos are cleaned and straightened.