Can you match video shot on a different day?

Usually, yes; send the stills it should sit beside.

Do you keep the grade for future clips?

Yes. It is written into your rules so the next delivery matches.

What if the footage is very different?

We tell you what can be matched and what would need a reshoot.

Grading product video to match your stills

How do you colour grade product video to match the photography?

The short answer

Grading to match stills means adjusting the colour, contrast and white point of a video until the product looks the same as it does in the photographs on the same page. It matters because video and stills are usually shot on different cameras, under different light, and the difference is obvious side by side.

Why they do not match

Video and stills are often captured by different cameras, sometimes on different days, and processed with different settings. Even small shifts in white balance or contrast make a product look like two different colours on one page.

How it is done

We grade against your approved stills, not against a general look: the product's colour first, then the background value, then contrast and skin. The grade is saved as part of your rules, so future clips start from the same point.

What we need from you

The footage, the approved stills it should match, and, if you have them, the camera settings or colour profile used on set.

Where a person makes the difference

Software can match averages. It cannot tell that a navy has turned purple in the shadows, or that a white background has gone grey only where the model stands. An editor grades by eye, against the real product colour.

How ALT FIX helps with this

We grade your video against your approved stills, so colour, background and contrast match across the whole product page.

Motion

Questions

Can you match video shot on a different day?: Usually, yes; send the stills it should sit beside.
Do you keep the grade for future clips?: Yes. It is written into your rules so the next delivery matches.
What if the footage is very different?: We tell you what can be matched and what would need a reshoot.