Do you keep real skin texture?

Yes, always, unless your guidelines ask otherwise.

Can you work to our existing retouching guide?

Yes. If you do not have one, we write it from images you approve.

Will you change body shape?

Only within the rules you set; by default we tidy fit and drape, not the person.

Fashion retouching for product and lookbook images

What does fashion retouching involve, and how far should it go?

The short answer

Fashion retouching cleans model and product shots so the garment is shown at its best: creases, lint and marks removed, fit and drape tidied, skin evened while keeping its real texture. It should go as far as your brand guidelines allow, and no further, so the product still looks like what the customer receives.

What it covers

Garment: creases, lint, loose threads, pins and clips removed; drape and fit tidied.
Skin: blemishes and temporary marks removed, with pores and texture kept.
Hair: flyaways tidied where they distract from the product.
Consistency: the same level of retouching across every shot in a season.

How far it should go

This is a brand decision, so we write it down. Some brands keep freckles, tattoos and natural shape untouched; others want a cleaner editorial look. Either way, the garment must stay true to the real product in shape, length and colour, because that is what reduces returns and builds trust.

What we need from you

Your retouching guidelines, or a handful of images you consider just right, and any rules about models, such as what must never be changed. We turn them into written rules before the first batch.

AI for the routine, a person for the judgement

Tools now clean dust, lint and simple creases quickly, and we use them for that. Whether a fold is a fault or part of the design, and whether skin still looks like skin, is decided by an editor who knows your guidelines.

The benefit of a human eye

Retouching that is too heavy is as damaging as none at all. A person keeps the balance image after image, so the season looks polished without looking false.

How ALT FIX helps with this

We retouch to your written guidelines, keep real skin and fabric texture, and hold the same level of finish across every model and product shot.

Image post-production

Questions

Do you keep real skin texture?: Yes, always, unless your guidelines ask otherwise.
Can you work to our existing retouching guide?: Yes. If you do not have one, we write it from images you approve.
Will you change body shape?: Only within the rules you set; by default we tidy fit and drape, not the person.