SOLUTIONS / 02 REFRESH A CATALOGUE
Fix the drift across your live catalogue.
Different shoot days, photographers and suppliers leave a catalogue looking uneven. Much of it can be corrected in post-production, without a reshoot. The audit tells you which.
Read more about refresh a catalogueNearly right is what comes back. A customer cannot tell you the navy was slightly cool. They tell you by returning the garment.
Three days of shooting. One morning of scrolling. Your customer sees the whole collection at once, and every difference between the styles.
Four kinds of drift
- 01
Background drift
Whites that are slightly grey, blue or warm, so products sit on different backgrounds side by side. We bring every background to one value without losing highlights on the product.
- 02
Crop and horizon drift
Products that sit higher, lower, larger or smaller from one image to the next, so a category page looks uneven as it scrolls. We set one crop and one baseline and apply it across the range.
- 03
Shadow drift
Shadows at different angles, strengths or softness, or added by different tools. We set one shadow and apply it everywhere.
- 04
Floating product
Cut-outs with no contact shadow, so the product looks like it is hovering. We add a natural contact shadow so it sits on the surface.
One background, one crop, one shadow.
Ghost mannequin and jewellery work finished to one standard, so a category page reads as one set.
Ghost mannequinRed shirt JewellerySapphire pear pendant necklace Ghost mannequinKnit shorts JewelleryGold pavé drop earrings Ghost mannequinWhite track jacket JewellerySilver open heart pendant Ghost mannequinPaisley poncho JewelleryGold pavé band ring
What you get back
- The re-edited images.
- The written consistency note.
- Your standard written down, so new images match from day one.
