A navy jacket looks right on set, right on the photographer's screen, and slightly wrong on the product page. No one did anything obviously wrong. Colour drifts in small steps, and each step is easy to miss on its own.
Where drift comes from
- Different shoot days. Light changes with the weather, the bulbs and the set.
- Different cameras and settings, and different photographers.
- Different editors or presets working on the same range.
- Files exported in one colour space and shown in another, so the browser shifts them.
Why it shows on a category page
One image on its own can look fine. Put a range side by side and the differences add up: whites that are slightly grey, blue or warm, and one navy that is not quite the same navy as the next. Your customer sees the whole collection at once, and every difference between the styles.
How colour is held
- A physical sample or reference file for each colour that has to be exact.
- One background value for the whole catalogue.
- One export profile for the web, applied to every file.
- Each batch checked against the reference, not against the image before it.
The last point matters most. Checking each image against the one before lets drift build up slowly. Checking against a fixed reference stops it.
What we do
We match colour to your sample or reference file, bring backgrounds to one value, and send a short written note on anything that did not match. If you do not have written colour rules yet, we write them from images you have already approved.