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Can you fix an inconsistent product catalogue without reshooting it?

The short answer

Often, yes. Background, crop, shadow and colour drift can usually be corrected in post-production by bringing every image to one written standard. A reshoot is only needed when the original images are missing angles, badly out of focus or too low in resolution.

Four kinds of drift

  • Background drift: whites that are slightly grey, blue or warm.
  • Crop and horizon drift: products sitting higher, lower, larger or smaller from one image to the next.
  • Shadow drift: shadows at different angles, strengths or softness.
  • Floating product: cut-outs with no contact shadow.

How it is done

We start with an audit to see what has drifted and why, write one set of rules, and then bring the catalogue to it in batches, usually starting with the categories customers see most. New images are edited to the same rules, so the catalogue does not drift again.

What we need from you

The original files where you have them, otherwise the best versions available, and your priorities: which categories matter most and when.

Tools for the volume, people for the match

Bringing a large catalogue to one standard is repetitive, and tools help. Deciding what the standard is, and checking each image against its neighbours, is done by a person.

How ALT FIX helps with this

We audit your live catalogue, write one standard and bring every image to it, without a reshoot wherever the originals allow.

Refresh a catalogue

Questions

Do we need the original files?
They give the best result, but we can often work from what is live.
When is a reshoot needed?
When angles are missing, or images are out of focus or too small; we tell you which.
Can you do it in stages?
Yes, category by category, starting where it matters most.

Bring us your hardest image.