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SERVICES / IMAGE / GHOST MANNEQUIN

Ghost mannequin editing for fashion brands.

The mannequin removed, the neck rebuilt, and the same shape held across every product.

Read more about ghost mannequin editing service

Six stages

  1. 01

    RAW

    The garment shot on a mannequin, plus a second shot of the inside neck.

  2. 02

    SEPARATE

    The garment cut away from the mannequin by hand.

  3. 03

    REBUILD

    The inside neck and label placed back from the second shot.

  4. 04

    SHAPE

    Sleeves, shoulders and hem balanced so the garment sits straight.

  5. 05

    SHADOW

    Depth added inside the neck and a contact shadow underneath.

  6. 06

    FINAL

    Exported to your size, background and file format.

What we handle

  • Rebuilding the inside neck and collar from a second shot.
  • Balancing sleeves and hems on mannequin or hanger shots.
  • Removing stands, pins and clips.
  • Keeping the garment's natural drape.
  • Adding a contact shadow on white.

What we don't

  • Inventing a lining or label that was not photographed.
  • Phone photos too low in resolution to hold detail.
  • Files compressed so heavily the detail is gone.
  • Matching a colour we have no sample or reference for.
  • Automatic warping that blurs fine weave.

Channels

  • Amazon

    Main image on pure white, set to Amazon's current image requirements.

  • Zalando

    Set to Zalando's current image guidelines.

  • Shopify

    Your sizes and background, including transparent files.

  • Your style guide

    Your margins, your background, your naming.

Questions

What is ghost mannequin photography?

The garment is photographed on a mannequin, and the mannequin is removed in editing, so the garment appears to hold its shape on its own, as if worn by an invisible body.

Why do you need a second shot of the inside neck?

The mannequin hides the back of the neck and the label. A second shot of the inside lets us place that area back, so the neck looks complete and true to the garment.

Can you do it without the inside-neck shot?

We can close the neck, but we will not invent a lining or a label that was not photographed. For the most natural result, shoot the inside as well.

Do you work on hanger shots?

Yes. We balance sleeves and hems on mannequin and hanger shots, and remove stands, pins and clips.

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